Cigarette card depicting Mr J. L.Toole in 'Walker, London'
Donated to the Garrick club by Mr Jeremy Nicholas in July 2017
Cigarette card for John Player & Son Cigarettes, from the series entitled 'Past and Present' depicting famous actors of the era in their most famous roles. P0915-0939 are framed together. The reverse of the card contains biographical information about the actor depicted.
Cigarette cards began life as a simple card used as a "stiffener" to help keep the cigarettes from damage. Tobacco companies soon realised that these could be used for advertisng and promoting brand loyalty and so began printing collectable pictures onto the "Stiffeners". Cigarette cards were produced in series of 25, 50, or 100 and the themes ranged from sport, entertainment, geography to personalities of the day.