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Photographs: PH0801

Title

Cigarette Card depicting a photograph of 'Saharet'

Dimensions

height: 8cm
width: 5.5cm

Inscription/signature

'Ogden's Guinea Gold Cigarettes'

Provenance

Donated by a member in September 2018

Other number

E0045

Bromide photographic cigarette card published by Ogdens for Ogden's Guinea Gold Tobbacco. Published between c.1899-1907. These belong to a set of 47 (24 of the larger size and 23 of the smaller size cards) depicting contemporary singers, dancers and actresses.

This card depicts the Australian born dancer, Clarissa Malony, whose stage name was Saharet (1897-1964). Known for her high kicking, somersaults and splits, she had made a name for herself in America by 1891.

Cigarette cards began life as a simple card used as a "stiffener" to help keep the cigarettes from damage. Tobacco companies soon realised that these could be used for advertisng and promoting brand loyalty and so began printing collectable pictures onto the "Stiffeners". Cigarette cards were produced in series of 25, 50, or 100 and the themes ranged from sport, entertainment, geography to personalities of the day.
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