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Ephemera: P0939

Title

Cigarette card depicting Mrs Kendal as 'Mistress Ford' in 'The Merry Wives of Windsor'

Subject

Kendal, Madge (Dame)
Mrs Ford : The Merry Wives of Windsor

Dimensions

height: 7cm
width: 4cm

Provenance

Donated to the Garrick club by Mr Jeremy Nicholas in July 2017

Other number

E0006

In 1916 Players cigarettes released a set of 25 cigarette cards called, 'Players past and present'. These paid homage to stage actors, depicting them in their most famous roles.

Cigarette cards began life as a simple card used as a "stiffener" to help keep the cigarettes from damage. Tobacco companies soon realised that these could be used for advertising and promoting brand loyalty and so began printing collectable pictures onto the "Stiffeners". Cigarette cards were produced in series of 25, 50, or 100 and the themes ranged from sport, entertainment, geography to personalities of the day.
 
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